IPNews® – Viacom Inc. and the star of its MTV reality show “Jersey Shore” Paul Delvecchio Jr., better known as “DJ Pauly D,” have settled a trademark infringement suit filed by a Connecticut DJ who claims he has been using the trademark “DJ Paulie” continuously since 1973.

Paul Lis accused Delvecchio, MTV and other entities in June 2011 of illegally using his trademark to promote Delvecchio and the show. He took special exception to the foul language and sexual profligacy that run rampant on the show, saying he has taken pains over the last four decades to keep his personal brand family-friendly. To continue reading, click: MTV Settles “Jersey Shore” DJ Pauly D Trademark Infringement Dispute