IPNews® – McDonald’s has lost its Big Mac trademark registration in Europe.

The decision came after a competitor called Supermac’s challeged McDonalds’ trademark registration due to a lack of use. In response to the decision, Burger King has changed its menu to poke fun at its top competitor. To continue reading, click: McDonald’s Loses the Big Mac Trademark in Europe

IPNews® – The Supreme Court recently decided to hear a case regarding federal protection of trademarks that are denied protection based on vulgarity.

The case Iancu v. Brunetti concerns a trademark for the word FUCT and whether it deserves federal trademark protection. This case follows Matal v. Tam which was a landmark case involving a trademark for the term “The Slants”. To continue reading, click: Supreme Court Faces Decision on Trademark Protection of ‘Scandalous’ Brands

IPNews® – A recent lawsuit initiated by Levi Strauss has sparked debate over the extent of trademark protection over a tag on apparel.

Levi Strauss has sued Yves Saint Laurent over the tabs on the back pockets of jeans. Levi Strauss is claiming that consumers associate the tags with its products and any similar use by another apparel maker will cause confusion among consumers. To continue reading, click: Levi Strauss Fights for Trademark on Pocket Tab

IPNews® – What appeared to start as an April fools day joke has become reality for Tesla.

While it seemed that Elon Musk was making a joke in April about starting a new brand of Teslaquila distilled spirits, it is no longer a joke. Last week Tesla filed for the Teslaquila trademark in the United States and it seeks priority to a trademark filing in Jamaica in April. To continue reading, click: Tesla Files Teslaquila Trademark for Liquor

IPNews®- Former Jacksonville Jaguars player Dan Skuta is trying to trademark the term “Sacksonville” against the wishes of the Jaguars.

After Skuta abandoned his application in 2016, he re-applied for the trademark and then filed an opposition to the Jaguars’ application. Skuta states that he has been selling merchandise featuring the Sacksonville logo since 2015 with the full support of the team. To continue reading, click: A Former Jaguars NFL Player Claims He Owns the Trademark “Sacksonville”

IPNews® – Ohio State recently opposed the University of Oklahoma’s trademark application of a drum major image which contains the block letter “O.”

Both universities’ actively use the block “O” in relation to sporting events and on apparel. Ohio State claims that it has been using the block “O” since 1898 and the university has registered three trademarks for different versions of the “O.” To continue reading, click: Ohio State Files an Opposition to Block Oklahoma’s “O” Trademark

IPNews® – A San Francisco brewery recently released an ad featuring a new beer with a logo similar to the In-N-Out Burger logo.

The brewery also tagged the Burger company in the promotional post. In-N-Out responded with a tongue in cheek cease-and-desist letter response that gained a lot of social media attention. To continue reading, click: In-N-Out Burger Sends a Clever Trademark Cease-and-Desist Letter to a Brewery

IPNews® – Billy Goat Tavern defeated a motion to dismiss in its trademark infringement lawsuit against Billy Goat Chip Company for using the trademarked “Billy Goat” name. Billy Goat Tavern is expanding its goods and has run into problems with overlapping goods with Billy Goat Chips.

Though the chip company’s motion to dismiss the lawsuit was denied, the case is far from over. To continue reading, click: Billy Goat Chip Loses a round in Billy Goat Tavern Trademark Case

IPNews® – China has gone from being a small player in worldwide trademark filings to the second largest trademark register in the world.

China’s rate of growth is showing no signs of slowing down. It now appears that by 2020 China will overtake the U.S. to become the world’s largest trademark filer. To continue reading, click: Growth in Chinese-based Trademark Filings is Becoming a Concern