IPNews® – After two long years Gatorade has won a trademark lawsuit brought against it for the use of “Sports Fuel” in an ad campaign that Gatorade launched in 2015.

SportFuel, a small business based in Illinois, stated that Gatorade knew of the SportFuel trademark and intentionally used it in its marketing. The court determined

IPNews® – Sesame Workshop, creators of Sesame Street, is suing the producers of the new Melissa McCarthy movie “The Happytime Murders” for trademark infringement.

Sesame claims that the film has confused consumers and has threatened the long-standing reputation of Sesame Street since it is an adult film that contains puppet related sex and violence. STX

IPNews® – Trader Joe’s has filed an opposition against a company applying to trademark the name “Trader Schmo.”

Trader Joe’s argues that the names are too similar and will confuse consumers. Part of the reasoning for the alleged confusion is that consumers closely associate the words “Joe” and “Schmo”. To continue reading, click: Trader Joe’s

IPNews® – LeBron James’ company is being sued by Adventure Enterprises for alleged trademark infringement of a show called “The Shop.”

The Shop is a barbershop themed show and Adventure Enterprises claims to be the originator of a very similar show called “Shop Talk”. Ironically, James was recently in the news when his company sent

IPNews® – the Believeland sports website is suing Believeland Beer Festival for trademark infringement.

The sports website has the term “Believeland” trademarked and has been in business selling merchandise since 2008. Believeland is demanding that the beer festival stop using the term and is suing for damages. To continue reading, click: Believeland Files Trademark Complaint