IPNews® – Bridgestone Americas Tire Operations LLC shot back on Thursday at Sony Computer Entertainment America LLC’s trademark infringement complaint in San Francisco federal court over Bridgestone’s use of an actor who appeared in numerous Sony Playstation ads in one of its own commercials playing a Nintendo Wii.

Bridgestone says that it is not, as Sony claims, misappropriating its trademark “Kevin Butler” character to promote a competing product. Sony says that featuring the actor was an unlawful attempt to capitalize on his association with the Playstation brand. To continue reading, click: Bridgestone Strikes Back At Sony Actor Trademark Lawsuit