IPNews® – With recent trademark applications filed for terms such as LINSANITY, FEAR THE BROW and THAT’S A CLOWN QUESTIONS, BRO, it appears that professional athletes are increasingly seeking trademark protection.

In a very interesting article written by Doug Williams at ESPN, we learn the origins of the trend and just how far it has gone.  We also happen to be quoted in the article.  To read the story, click Athletes Trademarking the Phrase that Pays