IPNews® – The Old Spice whistle appears to be the next famous sound to be awarded trademark protection.

The company most known for its men’s grooming products branded with a nautical marketing theme made the move to protect its iconic jingle earlier this year.  The whistle, which has become a mainstay of Old Spice’s marketing campaign, has remained remarkably unchanged despite the brand’s decades long history.    To continue reading, click:  Proctor and Gamble Looks to Protect Old Spice Whistle as Sound Trademark