candy.jpgIPNews® – The makers of the wildly addictive Candy Crush Saga are coming under fire for their attempt to reserve the exclusive right to use the word “Candy” in video games

While Limited has defended its decision to file for trademark protection of “Candy” as a business move to ward off rivals from cashing in on its successful Candy Crush Saga, fellow game developers argue that “Candy” is just too common of a word to be protected on its own.   The trademark application is somewhat questionable in that the game concerns candy and thus it can be argued that it is merely descriptive.  To continue reading, click:  Makers of Popular Candy Crush Saga File Trademark for “Candy”