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Candy Crush Saga Makers Rethink “Candy” Trademark Application

By Mandour & Associates on March 11, 2014
Posted in Trademark News

candy.jpgIPNews® –  King. com Limited has had a change of heart with regard to its decision to seek trademark protection over “Candy”.

The British mobile game app maker formally requested that the application be abandoned last month.  While the decision seems to indicate some sort of change in King’s approach to protecting its intellectual property…

Makers of Popular Candy Crush Saga File Trademark for “Candy”

By Mandour & Associates on February 4, 2014
Posted in Trademark News

candy.jpgIPNews® – The makers of the wildly addictive Candy Crush Saga are coming under fire for their attempt to reserve the exclusive right to use the word “Candy” in video games

While King.com Limited has defended its decision to file for trademark protection of “Candy” as a business move to ward off rivals from cashing…

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