bread.jpgIPNews® – Great Harvest has filed a trademark lawsuit against Panera Bread over the slogan used by Panera in its new marketing campaign.  

Great Harvest argues that the slogan is similar enough to its “Bread. The way it ought to be” corporate slogan that it will likely cause confusion among consumers.  There is also concern about an implied relationship between the organizations that does not exist.  To continue reading, click: Great Harvest Files Trademark Lawsuit Against Panera Over Slogan