burrito.jpgIPNews® – Mexican food maker Gruma Corp. won a second shot on Thursday at its trademark infringement action against the owner of Texas fast food chain Mission Burrito, as the Fifth Circuit ruled that Gruma’s Mission food trademark was likely to be confused with the chain.

The Texas district court was wrong to dismiss Gruma’s claims, and erred in its legal analysis, when the relevant factors should have weighed in favor of Gruma, the appeals court said. In addition to the names’ similarity, the two logos also both feature the top of a Spanish-style mission church, it noted. To continue reading, click: Fifth Circuit Says Mission Burrito Trademark Suit Has Legs