chewing_gum_wrigley.jpgIPNews® – An Illinois federal judge said Friday that a preliminary injunction may possibly be warranted to ban William Wrigley Jr. Co. from using the name Swerve for a flavor of its “5” sugar-free gum, based on another company’s trademark for the name for artificial sweeteners.

The judge put off deciding the final merits of Swerve IP LLC’s preliminary injunction motion until he can hold a hearing, but ruled that certain factors tip enough in Swerve IP’s favor to consider it. Wrigley is fighting for a declaratory judgment that it does not infringe Swerve IP’s trademark. To continue reading, click: Wrigley At Risk Of Sugar-Free Gum Trademark Infringement