candy-easter-cadbury.jpgIPNews® – Cadbury PLC succeeded on Monday in its attempts to obtain valid United Kingdom trademark protection for the shade of purple it uses to package its chocolate products, according to news reports.

The shade Pantone 2865C has acquired enough distinctiveness in its association with Cadbury’s milk chocolate and chocolate beverages to deserve trademark rights, a U.K. judge reportedly ruled. The judge’s ruling came in response to a challenge to the trademark from Nestle, which claimed that it was too broad and not distinctive enough. To continue reading, click: UK Court Upholds Cadbury Purple Packaging Trademark Protection