sandwich-footlong.jpgIPNews® –  Subway endured a major loss this week as the TTAB held that “footlong” does not function as a trademark.

Earlier this year, a convenience store chain challenged mega fast food operator Subway, opposing its federal trademark application for “footlong.”   In finding for the opposing party on nearly every issue raised, the Board firmly struck down Subway’s ability to register the Trademark, despite millions spent on advertising it.  To continue reading, click: TTAB Squashes Hope for Subway’s “Footlong” Trademark