IPNews® – The U.S. Patent and Trademark Office is increasingly issuing denials of “green” trademark applications based on deceptive claims of environmental friendliness, attorneys report.

While the PTO says the reports are incorrect and there has been no official change in its approach to green trademarks, the office already has the authority to refuse registration if a trademark contains incorrect information about a product’s environmental claims. The denials, coupled with recent Federal Trade Commission activity on green marketing claims, could point to a greater initiative from the Obama administration to crack down on the practice of “greenwashing.” To continue reading, click: PTO Gets Tough On Green Trademark Claims