IPNews® – A Philadelphia deli is continuing its quest to federally register the trademark “Philadelphia’s Cheesesteak” with a new lawsuit against U.S. Patent and Trademark Office Director David Kappos, having failed to persuade the PTO or the office’s Trademark Trial and Appeal Board that the mark is registrable.

In August the TTAB upheld the PTO’s decision that Campo’s Deli at Market Inc.’s trademark was too likely to be confused with existing trademarks including “Philadelphia Cheesesteak Co.” and was too geographically descriptive to grant. The trademark desired, though, is not for the company itself, but for “a particular kind of gloriously gluttonous sandwich provided only by the plaintiff,” the deli says in its complaint in the Eastern District of Pennsylvania. To continue reading, click: Philly Deli Refuses To Give Up Fight For Cheesesteak Trademark, Sues PTO