willitblend.jpgIPNews® – K-Tec Inc., which sparked a viral sensation with its “Will It Blend?” YouTube promotional videos for its Blendtec blenders, won out last week over its rival blender maker Vita-Mix Corp.’s appeal of a $24 million patent infringement judgment in K-Tec’s favor.

The Federal Circuit on Thursday ruled that the district court made no errors and the jury’s verdict was properly supported. In the case on appeal, a Utah federal jury ruled K-Tec was entitled to approximately $11 million in reasonable royalty and lost profits damages, and the district judge later handed down enhanced damages that increased the award to roughly $24 million. To continue reading, click: Federal Circuit Upholds “Will It Blend?” Blender Maker’s $24M Patent Infringement Award