medic_alert_bracelet.jpgIPNews® – The Blue Cross and Blue Shield Association hit Universal Health Services Inc. with new allegations of trademark infringement on Thursday, claiming the healthcare management company is breaching a previous settlement agreement by using a blue cross design in some of its logos.

BCBSA first sued UHS in December 2009 over the alleged infringement, after spending years sending it letters about the association’s trademark rights to blue crosses. That case was settled in July 2011, but UHS has nevertheless continued to use and attempt to federally register cross designs that incorporate a shade of blue, the association says. To continue reading, click: Blue Cross Sues Universal Health Services For Logo Trademark Infringement