IPNews® – A fight is heating up over the use of “The Queen of Beer” in the adult beverage industry.
Anheuser-Busch, which has long used the “King of Beers” slogan, has commenced opposition proceedings against SHE Beverage Company over use of “The Queen of Beer.” SHE Beverage markets itself as a manufacturer specifically aimed to meet the demands of the female beer drinker. To continue reading, click: “King of Beers” Takes Aim at “The Queen of Beer” in Trademark Tousle