IPNews® – The ALS Association has backed away from trademark applications that it filed for terms relating to the Ice Bucket Challenge, which gained momentum on social media and brought in more than $94 million for the group.

ALSA officials said they attempted to trademark the terms with the blessing of the families that started the challenge, so no one else would misuse them. However, after getting negative feedback, the group has decided to abandon the applications.  To continue reading, click: ALS Association Backs Away from Ice Bucket Challenge Trademark