IPNews® – McDonald’s has lost its Big Mac trademark registration in Europe.

The decision came after a competitor called Supermac’s challeged McDonalds’ trademark registration due to a lack of use. In response to the decision, Burger King has changed its menu to poke fun at its top competitor. To continue reading, click: McDonald’s Loses the Big Mac Trademark in Europe

cheeseburger.jpgIPNews® – McDonald’s is seeking to prevent fast-food chain Supermac’s from expanding outside of Ireland.

Supermac’s is a popular Irish fast-food chain that is seeking Trademark protection throughout Europe in relation to its plans to expand.  This has been met by opposition from McDonald’s which believes the two chains sound too similar and thus will result in consumer confusion.  To continue reading, click:  McDonald’s Opposes Supermac’s Trademark in Europe