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NCAA Pays $17.2 Million For March Madness Trademark

By Mandour & Associates on May 12, 2011
Posted in IP Litigation News, Trademark News

basketball.jpgLos Angeles – The NCAA is finally the exclusive owner of the now famous March Madness trademark.  March Madness refers to the annual college basketball tournament which ultimately crowns college basketball’s national champion.

The March Madness term was first used in a 1939 magazine article by Henry V. Porter, an executive secretary for the Illinois…

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