IPNews® – Walmart has recently filed a patent application which details a system that would include audio surveillance in stores.

The system is meant to improve employee performance and customer experience by recording details such as how long customers stand in line, beeps of the scanners, the rustle of bags, and even conversations. In response to privacy concerns, Walmart has stated that the system is only in the planning stages and may not become a reality. To continue reading, click: New Walmart Patent will Monitor and Record Customers and Employees

IPNews® – After two long years Gatorade has won a trademark lawsuit brought against it for the use of “Sports Fuel” in an ad campaign that Gatorade launched in 2015.

SportFuel, a small business based in Illinois, stated that Gatorade knew of the SportFuel trademark and intentionally used it in its marketing. The court determined that the SportFuel trademark lacked distinctiveness and otherwise that Gatorade’s campaign was not likely to confuse consumers. To continue reading, click: Gatorade Wins The SportFuel vs. Sports Fuel Case

IPNews® – Sesame Workshop, creators of Sesame Street, is suing the producers of the new Melissa McCarthy movie “The Happytime Murders” for trademark infringement.

Sesame claims that the film has confused consumers and has threatened the long-standing reputation of Sesame Street since it is an adult film that contains puppet related sex and violence. STX Productions claims they are confident in their legal position. To continue reading, click: Sesame Street Sues Over “No Sesame. All Street” Trademark in Movie Trailer

IPNews® – Trader Joe’s has filed an opposition against a company applying to trademark the name “Trader Schmo.”

Trader Joe’s argues that the names are too similar and will confuse consumers. Part of the reasoning for the alleged confusion is that consumers closely associate the words “Joe” and “Schmo”. To continue reading, click: Trader Joe’s Fights the Trademark Trader Schmo

IPNews® – Last week the US Supreme Court ruled 7-2 that the U.S Patent and Trademark Office’s in-house review does not violate a defendant’s right to have a case judged by a jury and federal court.

Popular tech companies are celebrating the ruling saying it will help fight patent infringement lawsuits and “patent trolls.” Others such as pharmaceutical companies aren’t as pleased with the decision. To continue reading, click: Supreme Court Approves Legality of Patent Review Process

IPNews® – LeBron James’ company is being sued by Adventure Enterprises for alleged trademark infringement of a show called “The Shop.”

The Shop is a barbershop themed show and Adventure Enterprises claims to be the originator of a very similar show called “Shop Talk”. Ironically, James was recently in the news when his company sent a cease and desist letter to the University of Alabama over its show “The Shop” warning the University about copyright infringement due to the similarly themed shows. To continue reading, click: LeBron James’ Company Sued for Trademark Infringement

IPNews® – the Believeland sports website is suing Believeland Beer Festival for trademark infringement.

The sports website has the term “Believeland” trademarked and has been in business selling merchandise since 2008. Believeland is demanding that the beer festival stop using the term and is suing for damages. To continue reading, click: Believeland Files Trademark Complaint Against Believeland Beer Festival

IPNews® – UMBC races to trademark “UMBC Retrievers”, “Retriever Nation,” and “16 over 1” after the school’s big March Madness win that took the nation by surprise.

UMBC, a No. 16 seed, made history in the win over the Virginia Cavaliers since it was the first time ever that a No. 16 seed defeated a No. 1 seed.  Although the Retrievers were defeated on Sunday, the team is still giddy over the historic win.  To continue reading, click: UMBC Retrievers Seek Trademarks After March Madness Win

golf.jpgIPNews® – Nike recently filed a patent application for hi-tech golfing glasses with features that could soon make golfing glasses standard gear for golfers.

The glasses allow the user to seamlessly track game data such as the ball’s location, distance to the pin, your score, and more.  Along with tracking this data, the glasses will have an overlay view using a camera to help golfers plan their putts, warn of hazards around them, and capture recordings of their swing for improvement.  To continue reading, click: Nike Files Patent for Futuristic Golfing Glasses

football.jpgIPNews® – The Super Bowl win won’t be the Philadelphia Eagles’ last battle of the season. 

The team filed a trademark application for “Philly Special” for use in relation to apparel, but were beat to the punch by no less than 7 prior Philly Special trademark applications.  When the dust settles the Eagles will likely have to argue that they made the phrase famous and are thus the true owner of the trademark.  To continue reading, click: The Philadelphia Eagles Must Wait in Line for “Philly Special” Trademark