fish.jpgLos Angeles –, a U.S. based dating website, lost in the High Court in England over its claims that it had rights to the Plenty O Fish trademark in the UK despite no trademark registration there.

Under intellectual property laws in the UK, a business must prove that its use of a trademark has established “goodwill” which is basically a good reputation to establish trademark rights. argued that, a paid, subscription-based service, was causing confusion among consumers.  Ultimately however the court ruled that had no trademark rights there.  For more regarding the case, click here: wins in Dating Website Trademark Battle.