San Diego – Kellogg’s, maker of Fruit Loops, has decided to drop its trademark infringement lawsuit against the Maya Archaeology Initiative (MAI), which is a non-profit organization. In the lawsuit, Kellogg’s had claimed that the toucan in MAI’s logo infringed its own Toucan Sam trademark.
Kellogg and the MAI issued a joint statement saying that Kellogg has decided to make a $100,000 contribution to one of MAI’s projects. In addition to making the generous contribution, Kellogg’s will also be featuring Mayan history and a link to the MAI website next year on its Froot Loops cereal boxes. To continue reading, click here: Toucan Sam Not Infringed.