Orange County – Bo Muller-Moore, a Vermont entrepreneur, is being sued for trademark infringement by Chick- Fil-A due to his use of the slogan “Eat More Kale”. The fast food chain is claiming that the slogan is too similar to its “Eat mor chikin” trademarked phrase and that it also dilutes the distinctiveness of Chick-Fil-A’s trademark.
In its most recent cease and desist letter to Muller-Moore, Chick-Fil-A lists dozens of examples of other entities abandoning the “eat more” phrase after Chick-Fil-A told them to stop. However, Muller-Moore is not showing any signs of abandoning the slogan. To continue reading, click here: Eat Mor Chikin Trademark Infringement