IPNews® – The Lord of the Rings franchise has run into a bit of an issue with its Rivendell trademark.

Though the term was coined as far back as 1979, the company did not actually use the trademark in commerce in relation to the sale of a specific good or service. Before it could, another company Rivendell Media began business under that name. To continue reading, click: Battle for Middle-Earth Trademark: LOTR Brand Targets LGBTQ Agency