IPNews® – General Motors, owner of the premium Buick brand, has filed to register the “Riviera” trademark, leaving car buffs wondering if the nostalgic model will make a comeback. 

The original Riviera was manufactured in the United States between 1963 and 1999.  More recently GM featured a sleek-looking Riviera concept car at the 2007 Shanghai Auto Show and the 2008 North American International Auto Show.  General Motors, which has been nonchalant about its motive for filing the trademark application, has been known in the past to register trademarks for new cars that come from historic nameplates.  To continue reading, click: GM Files Riviera Trademark