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Rolex Loses Trademark Battle Against Competitor Rox

By Mandour & Associates on July 27, 2012
Posted in IP Litigation News, Trademark News

watch.jpgIPNews ® – This week Rolex lost its ongoing trademark battle in the UK with up-and-coming luxury jewelry retailer Rox. 

Rolex Opposed use of the Rox trademark alleging that ongoing use would cause confusion among consumers and damage the Rolex brand.  However, after reviewing the case, the UK Examiner determined that there was no infringement…

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