watch.jpgIPNews ® – This week Rolex lost its ongoing trademark battle in the UK with up-and-coming luxury jewelry retailer Rox. 

Rolex Opposed use of the Rox trademark alleging that ongoing use would cause confusion among consumers and damage the Rolex brand.  However, after reviewing the case, the UK Examiner determined that there was no infringement on the Rolex trademark because the two trademarks were tooy different.  To continue reading, click: Rolex Trademark Battle With Rox