When Ms. Prunier’s lotions, cleansers, and facial masks were ready to hit the market, she received a cease and desist letter from P&G who claimed that the Willa brand was too similar to its hair care line called Wella. Though Ms. Prunier apparently saw the action as trademark bullying, it seems that confusion among consumers is definitely possible and so P&G was well within it’s rights in demanding that the use cease.
The Willa products are scheduled to be released in soon at U.S. retailers Target and J. Crew. For more about the case, click here: P&G Allows use of Willa Trademark.